tag:blogger.com,1999:blog-8817804721700555503.post6738671151333831908..comments2010-07-30T17:20:44.179+02:00Daniel Kraftnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8817804721700555503.post-20969333190788746932010-07-30T17:20:44.179+02:002010-07-30T17:20:44.179+02:00great post Daniel. it reminds me of the age-old software design lament about how so many great ideas end up going nowhere because of the bureaucracies involved (and other aggravating business-based barriers), but i haven't heard it attributed to the WHY in quite this way before and that is a great tie-in to the importance of vision. in my experience the WHY is all-to-often tied to the value proposition of a product and that's good in many cases (especially if the WHY solves a human problem), but more often than not, the WHY is understood by many people in an organization to be sales-related or the continuation of profits-to-the-exclusion of all-else. i realize companies have to make money, but if that is the only guiding principle it is entirely too self-serving. i can't tell you how distasteful it is to hear from startups for example, where the only REAL vision being supported is taking the idea for a ride so the principles can get rich a few years down the road. that attitude tends to pervade even non-startups too, so i guess whenever i hear companies selling me on their WHY, i need to have it mean something in the grander scheme of things (i'll say it: a better user experience - better because it grows people, not because it is just easier to use). I think this is where you are going with your points, but it's a great thought-provoker nonetheless.clairaudiencehttp://www.blogger.com/profile/09611174561091801913noreply@blogger.com