tag:blogger.com,1999:blog-8817804721700555503.post1016918784530454007..comments2011-10-07T23:24:33.490+02:00Daniel Kraftnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8817804721700555503.post-84330629478061852122010-03-08T05:08:18.050+01:002010-03-08T05:08:18.050+01:00This comment has been removed by a blog administrator.Krishttp://www.blogger.com/profile/09742314272374838330noreply@blogger.comtag:blogger.com,1999:blog-8817804721700555503.post-63807185085533647402010-02-14T22:12:18.042+01:002010-02-14T22:12:18.042+01:00Posted by @DannyBaggs on myifridge.posterous.com<br /><br />Great post Daniel, you&#39;ve hit the nail on the head. Immersing yourself and your company with social media (a.k.a. changing the traditional culture to a more open and transparent dialogue with customers) will result in much greater gains than expected. Seeing &#39;Social Media&#39; as a marketing tool alone without enabling and empowering your workforce will be weeded out anyhow as the target audiences have a great knack to assess credibility.<br /><br />With discussions permanently going around and around about ROI, I would question those who think about this so much to consider how they would measure the ROI on open face to face discussions that you may only get the opportunity to have at formal events. Whether that be lead generation or brand recognition, the way of measuring doesn&#39;t change so why the discussion because of Social Media.<br /><br />I mention this as it is all related and you are absolutely right that those who don&#39;t quite understand what it can bring need to take the time to educate themselves as they will soon see that incorporating Social Media into their daily working life will be cheap with surprising results.Daniel Krafthttp://www.blogger.com/profile/17204132765371014712noreply@blogger.com